One advisor,
not a call centre.

Multi Asset Capital IMF Private Limited is an AMFI registered mutual fund distributor and an IRDAI registered Insurance Marketing Firm, operating from Greater Noida West with branches in Noida and Dehradun.

years in the industry

offices across UP and Uttarakhand

asset classes under one roof

regulators we answer to

Read this before anything else

What we won’t do.

Anyone can list what they sell. In this industry, what a distributor refuses to do tells you more.

We won’t sell you a ULIP as an investment.

A ULIP is insurance with an investment component, and it suits a narrow set of situations. If a plain term policy plus a mutual fund serves you better, that is what we will say — even though the ULIP pays us more.

We won’t chase last year’s best fund.

The top of last year’s chart is where money goes to be disappointed. We build around your dates and your numbers, not around a leaderboard.

We won’t promise a return. Ever.

Nobody can. Anyone who does is either breaking the rules or planning to be gone before you find out. Illustrations on this site are assumptions, and they are labelled as such.

We won’t call you only at renewal time.

A plan gets reviewed twice a year, in a scheduled conversation — not in a panicked call three days before your premium lapses.

We won’t put you in a product we can’t explain in one page.

If a product needs twelve pages of fine print to justify itself, it needs a very good reason to be in your portfolio. Most do not have one.

The honest comparison

Do you even need us?

Fair question. Here is the same decision from three sides — including the option where you skip us entirely.

	With Multi Asset Capital	DIY on a direct platform	Bank relationship manager
Who picks the products	An advisor who knows your full picture	You, alone	Often whatever the branch is targeting
Cost to you	Regular plan expense ratio; advice included	Lowest — direct plans	Regular plans, plus product push
Insurance and investments together	Yes — one plan across both	Separate apps, nobody connects them	Insurance usually means one insurer only
Who calls when markets fall 20%	We do — before you panic-sell	No one	Depends who holds the job that month
Best suited for	People who want one accountable person	Confident self-directed investors	People who value branch access

If you are the DIY type, genuinely — go direct, it is cheaper. This table exists so you choose with open eyes.

Where we are

Three offices

Registered office

Greater Noida West

A-103, Block A, Sector 3,
Greater Noida West — 203106

Branch

Noida

B-87, Ground Floor, Opposite ICICI Bank,
Sector 50, Noida, U.P. — 201301