The cheapest way to make sure your family keeps their life if you are not there. You pay a small premium, they receive a large sum, and nothing comes back to you if you outlive the policy.
Ask about this
Read the risks first
What this actually does for you
Highest cover per rupee
Because there is no investment component, almost the entire premium buys protection. No other product comes close on cover per rupee spent.
Clears the debts you would leave
A home loan does not disappear with you. The payout can clear the outstanding balance so the family keeps the house rather than selling it.
Premium locks at your current age
The premium is set by your age and health when you buy, then stays level for the whole term. Buying at 28 rather than 38 can halve the lifetime cost.
Tax relief on the premium
Premiums qualify for deduction under the applicable section of the Income Tax Act, subject to the limits and the regime you are on.
Honestly, who should and shouldn’t
✓ This is for you if
- Someone depends on your income — spouse, children, parents
- You have a home loan or any large outstanding borrowing
- You are the only earning member, or the main one
- You are young and healthy, so premiums will never be lower
- Your employer cover is all you have, and it ends when the job does
✕ This isn’t for you if
- Nobody is financially dependent on you
- You want money back at the end — term insurance returns nothing if you survive, by design
- You are looking for an investment; this is not one and should not be sold as one
- You already hold cover of ten to fifteen times your annual income
- You are close to retirement with no dependants and no debt
When this belongs in your plan
Best time to buy. Premium is at its lowest and locks for the full term.
Most critical stage. Loan, children and parents all depend on your income at once.
Still relevant, though premiums are higher. Review whether the cover still matches the liability.
Rarely needed. With no dependants and no debt, the premium is usually better spent elsewhere.
5 steps
- 01Work out the cover
Usually ten to fifteen times annual income, plus outstanding loans, minus liquid savings.
- 02Compare insurers
We show options from the insurers we are tied up with, along with their claim settlement records.
- 03Disclose everything
Every condition, every habit. Non-disclosure is the leading reason claims are rejected.
- 04Medical check
Usually at home or a nearby centre, arranged and paid for by the insurer.
- 05Policy issued
Check every detail during the free-look period, and tell your nominee the policy exists.
Read this before you commit
Undisclosed diabetes, tobacco use, a past surgery or a risky hobby can all be grounds for rejection at the worst possible moment. Declare everything, even if it raises the premium.
Pure term pays out only on death within the term. If you want money back, that is a different product with a different cost and usually far worse value.
They look attractive. The extra premium invested separately over the same period would typically leave you better off. We will show you both numbers.
Critical illness and accidental death riders get added routinely at the point of sale. We go through each one rather than accepting the bundle.
Miss the premium past the grace period and the policy ends. Buying again later means fresh medicals and a much higher premium at your older age.
A policy nobody knows about is a policy nobody claims. Tell your nominee where the document is kept.
Common questions
How much cover do I actually need?
A common starting point is ten to fifteen times annual income, plus every outstanding loan, minus liquid savings the family could draw on. We work out your specific number rather than applying the rule blindly.
Is my employer group cover enough?
Almost never, and it ends the day the job does — often exactly when you are least able to buy new cover. Treat it as a bonus on top of your own policy.
What happens if I stop paying?
There is a grace period, usually around thirty days. Past that the policy lapses and cover stops. Revival may be possible within a set window subject to arrears and fresh medicals.
Does it cover death by any cause?
Most causes, yes. Standard exclusions apply, and suicide within the first policy year is treated differently under the policy terms. We will go through the exclusions with you.
Can I increase cover later?
Some policies allow increases at defined life events such as marriage or a child’s birth without fresh underwriting. Otherwise you buy a second policy at your then-current age and health.
Should I buy online directly instead?
You can, and it is cheaper. What you give up is someone to structure the cover amount, check the disclosure wording, and stand with your family at claim time.
Ask about Term Insurance
Our team calls back within one working day. Nothing is sold on the first call.